Service overview

Paid Placements

A paid crypto placement is a sponsored article, paid news item, interview, review, or listicle booked for publication and labelled as paid.

It buys an agreed paid format and publication after booking. It does not buy a journalist’s independent judgement. Paid organic availability depends on the outlet, the news, and the brief. Earned coverage remains a pitch that cannot be bought or guaranteed.

Asian buyers can scope a shortlist by region and language before approving a placement. The desk also considers the story, audience, and format.

01

Paid

02

Priced before you book

03

Guaranteed to publish once booked

By Omer Dede · Updated 3 September 2026

Placed on desks buyers already read.

  • Cointelegraph
  • BeInCrypto
  • U.Today

Before you approve

Formats
Sponsored articles, paid articles, interviews, reviews, and listicles are available paid formats.
Disclosure
Each outlet sets its own disclosure policy; we follow it.
Availability
Paid organic depends on the outlet, the news, and the brief.
Earned boundary
Earned coverage is a pitch controlled by an editor, so it cannot be bought or guaranteed.
Before booking
Confirm the format and its availability for the brief before approving the placement.

01 / Organic vs sponsored

Sponsored

Paid and guaranteed.

Most of what we place is a press release or a sponsored article: paid, and guaranteed to publish once booked.

Paid organic

Editorial-style, availability-led.

Where an outlet’s own policies allow it, we can also place paid organic. This is an editorial-style, bylined article on its news pages. Availability depends on the outlet, the news and the brief, so we tell you what is open before you book.

Earned coverage is a pitch. No one can guarantee it, and we do not sell it as one.

02 / Format index

01

Sponsored Articles

Sponsored article

Sponsored articles run on the outlet's own pages and are guaranteed to publish once booked.

02

Paid Articles

Paid news

Paid articles are written in a news-style format and distributed to outlets and wire pickups.

03

Interviews

Interview placements put your founder or executive directly in front of an outlet's audience through a Q&A format, run as a sponsored feature or as paid organic depending on the outlet's own policy.

04

Reviews

Review placements cover your product or protocol in a dedicated write-up, run as a sponsored feature or as paid organic depending on the outlet's own policy, giving prospective users an outlet's assessment alongside your own materials.

05

Listicles

Listicle placements add your project to a curated list or roundup article on a relevant outlet, run as sponsored or as paid organic depending on the outlet's own policy.

03 / FAQ

What paid placement formats do you offer?

Sponsored articles, paid articles, interviews, reviews, and listicles. Each format is guaranteed to publish once booked.

How much do paid placements cost?

Packages run from $1,490 to $14,990; per-outlet rates on request.

What is a paid placement in crypto media?

A paid placement is a sponsored article, paid news item, interview, review, or listicle booked for publication. The format is identified as paid or sponsored.

Is earned coverage included in a paid placement?

No. Earned coverage is a pitch an editor may or may not run. It cannot be bought, and no one can guarantee it.

What should I confirm before booking a paid format?

Confirm the proposed format and whether the outlet can offer it for your brief. Paid organic availability depends on the outlet, the news, and the brief.